Royal Flooring showroom render with the gold logo on a navy wall and lit floor grooves

Chic

Royal Flooring is a flooring brand that wanted an identity worthy of its name. We built a full brand design system around the idea of royalty and refined taste, drawing from the rich materials of flooring itself to shape a visual language that feels luxurious and grounded at once.

Brand Design
Royal Flooring crown monogram drawn in white line art on a dark tiled pattern

Royal Flooring came to us to give their brand the standing of its reputation. We drew from the rich palette of flooring materials, wood, stone, and tile, and turned it into a visual language built on royalty and sophistication, luxurious without losing the brand's grounded core.

Royal Flooring logo and brand mark construction
Royal Flooring colour palette
Royal Flooring typography system
Royal Flooring brand applications
Royal Flooring signage
Royal Flooring visiting cards
Royal Flooring branded shopping bags
Royal Flooring brand collateral mockup
Royal Flooring identity applied across the brand

Flooring, fit for royalty.

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